When planning an event, one of the trickiest details to communicate is the dress code. Whether it’s a wedding, corporate gathering, birthday party, or a charity gala, setting clear expectations for attire can be the difference between a cohesive, elegant event and a sea of confusion. But how do you ask people to "dress appropriately" without coming across as pushy or rude?
The key lies in thoughtful communication and polite clarity. In this blog, we’ll cover everything you need to know about how to set polite expectations for dress codes at your next event. From clear messaging to graceful reminders, you’ll learn how to keep your event stylish — and stress-free.
Why Dress Codes Matter
Dress codes aren’t about being "fancy" or "uptight" — they’re about setting a tone for the experience you want to create. Whether it’s a casual backyard BBQ or a black-tie wedding, dress codes help guests know what to expect and how to feel comfortable.
Here’s why dress codes matter:
Creates Ambiance: A formal event feels more elegant when guests follow a cohesive style.
Builds Guest Confidence: When guests know what to wear, they feel more at ease and prepared.
Reduces Misunderstandings: No one likes to be underdressed (or overdressed). Clear expectations remove the guesswork.
Now that we understand why dress codes matter, let’s explore how to communicate them politely and clearly.
1. Be Specific, Not Vague
Telling your guests to "dress appropriately" or "dress nicely" is too open to interpretation. What you think is "nice" may be wildly different from what someone else thinks. Specificity is key to ensuring everyone understands exactly what’s expected.
What to Do Instead:
Use clear dress code terms like "Black Tie," "Business Casual," "Cocktail Attire," or "Casual Chic."
If the term might be unfamiliar, provide a short description.
Example: "The dress code is Cocktail Attire: Think knee-length dresses, dressy separates, and smart jackets or blazers for men."
If your event is unique (like a "garden party" or "themed event"), describe it in plain language.
Example: “We’re embracing a 'Tropical Vibes' theme! Bright colors, breezy fabrics, and fun florals are encouraged.”
Pro Tip: Add visual inspiration by linking to a Pinterest board or sharing 2-3 example photos in the invitation. People love visual clarity.
2. Communicate Early and Often
The earlier your guests know the dress code, the more time they’ll have to prepare. Waiting until the week of the event leaves guests scrambling, which can result in people arriving underdressed (or, sometimes, overdressed).
When and How to Communicate the Dress Code:
On the Invitation: Include it on the main invite in simple terms like "Attire: Semi-Formal" or "Dress Code: Casual, but Stylish."
Event Website or RSVP Page: If your event has a dedicated website or RSVP form, include a brief dress code explanation on the FAQ or details page.
Follow-Up Reminders: Send an email or text a few days before the event with a polite reminder of the dress code.
Example: “Looking forward to seeing you all at the event this Saturday! Just a friendly reminder, the dress code is ‘Cocktail Attire.’ Feel free to reach out if you have questions!”
Pro Tip: If it’s a formal or themed event (like a wedding or gala), consider including the dress code on a "What to Expect" page on your event website.
3. Use Kind and Inclusive Language
No one likes to be told what to wear, so it’s important to frame your dress code as a helpful suggestion rather than a strict demand. This approach makes guests feel included and respected.
What to Avoid:
Avoid rigid or commanding language like “Guests MUST wear black tie” or “No jeans allowed.”
Instead, use positive and inclusive phrasing.
Example: “We encourage cocktail attire to match the festive vibe of the evening!”“For this event, think ‘garden party chic’ — colorful, breezy dresses, button-ups, and fun florals are all welcome!”
Pro Tip: If you want to discourage certain items (like jeans or sneakers), phrase it with kindness: “We kindly request that guests avoid jeans and sneakers to maintain the formal vibe of the event.”
4. Address Special Accommodations
Not every guest may feel comfortable wearing a certain type of attire. From physical needs to personal preferences, there are plenty of reasons why someone might not follow a dress code exactly as described. Be prepared to handle this gracefully.
How to Be Thoughtful:
Be Inclusive: Make sure your dress code works for all genders and body types. Terms like “Ladies wear dresses” are outdated and exclusionary. Instead, say:
“Cocktail Attire: knee-length dresses, dressy separates, or blazers with smart trousers.”
Offer Flexibility: If possible, acknowledge that there’s room for flexibility. Example:
“While cocktail attire is encouraged, comfort is key — wear what makes you feel confident!”
Don’t Call Anyone Out: If a guest shows up in attire that doesn’t meet the dress code, avoid singling them out. A warm smile and welcome are always best.
Pro Tip: If you have VIPs or close family members (like grandparents) attending, communicate directly with them to avoid any confusion.
5. Use Visual Cues and Examples
People love visuals! Instead of relying on descriptive words like "casual chic," show them what you mean. Pictures, mood boards, and simple image examples are incredibly effective.
How to Do It:
Include a link to a Pinterest board with outfit ideas.
Add photos to your event website of sample attire (this works well for weddings).
Use social media to show sneak peeks of event attire. For example, post something like:
“Can’t wait to see you all looking sharp for our evening of ‘Black Tie Glam!’ Here’s a peek at the vibe we’re going for.”
6. Handle Last-Minute Questions Gracefully
No matter how clearly you explain the dress code, you’ll still get last-minute texts like: “Hey, is it okay if I wear sneakers to the event?”
Be prepared to handle these questions with kindness, even if you feel like you’ve explained it 1,000 times. Your answer should always focus on inclusion and encouragement, not punishment.
How to Respond:
“We’re encouraging cocktail attire, so dress shoes are best if you have them, but if sneakers are what works for you, that’s okay too!”
“The vibe is semi-formal, but as long as you feel good, you’ll fit right in!”
Sample Dress Code Phrases
Here are some clear, polite ways to list a dress code on an invitation, website, or event reminder:
“Attire: Black Tie” (short and sweet)
“Come dressed in your best cocktail attire: smart blazers, elegant dresses, and dressy separates are all perfect!”
“Dress to impress! Formal attire is encouraged to match the elegant vibe of the night.”
“We’re going for ‘Garden Party Chic’ — breezy florals, pastels, and summery styles are welcome.”
“Keep it cozy, but cute! Think stylish sweaters, jeans, and your favorite boots for this casual fall event.”
Final Thoughts
Setting polite dress code expectations for an event is all about clarity, kindness, and visual cues. From using specific language to providing examples, you can ensure your guests feel prepared, confident, and included. The goal isn’t to be controlling — it’s to make sure guests feel comfortable and stylish.
By including clear descriptions on your invitation, sending thoughtful reminders, and encouraging flexibility, you’ll avoid confusion and create a beautifully cohesive event. If you’d like even more guidance on etiquette, personal branding, or how to create polished event experiences, consider our Adult Monthly Classes, where we cover everything from introductions to attire. Explore Monthly Classes!
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